Doorway Page

Doorway Page Definition:

Open Toggle
A Doorway Page, in the context of SEO, is a web page specifically created to attract traffic from search engines and then redirect it to another page on the same or different website. Doorway pages are typically loaded with keywords and phrases for search engine optimization but offer little value to visitors. They are generally considered a black-hat SEO tactic and are discouraged by search engine guidelines due to their deceptive nature.

The Deception of Doorway Pages in SEO: A Word of Caution

In the complex landscape of Search Engine Optimization (SEO), Doorway Pages have emerged as a controversial strategy. These are web pages specifically designed to attract traffic from search engines and then funnel that traffic to another page on the same or a different website. Loaded with keywords and phrases for optimization, these pages often provide minimal value to the visitor.

Search engines, such as Google, discourage the use of doorway pages as they consider this technique deceptive and a poor experience for users. This approach can lead to penalties that negatively impact a website’s ranking.

Here’s why Doorway Pages are not a recommended strategy:

Deceptive Experience: Doorway pages often mislead users by promising one thing on the search results page and delivering something else once clicked.

Low Value: They typically provide minimal information and are created primarily for manipulating search engine algorithms rather than providing valuable Content.

Penalties: Search engines penalize websites that use deceptive tactics like doorway pages, which can lead to a significant drop in rankings or even removal from search engine results.

Instead of resorting to tactics like doorway pages, focus on ethical, user-centric SEO strategies:

Create Valuable Content: Focus on providing high-quality, relevant content that meets user needs and enhances their experience.

Optimize for Keywords Naturally: Incorporate keywords naturally within your content, without stuffing or manipulation.

User Experience: Ensure your website is easy to navigate, fast-loading, and mobile-friendly to provide a positive user experience.

While Doorway Pages might seem like a shortcut to improved rankings, they’re a risky strategy that’s likely to harm your site’s SEO in the long run. Prioritize providing valuable, user-centric content for sustainable, ethical SEO success.

Doorway Page QUOTE:

Open Toggle
"Using Doorway Pages for SEO is like building a house on sand. It may stand for a while, but it's bound to collapse eventually." - Unknown
Profile Image

Article By: Nathan Ergang


Nathan Ergang, the web developer behind, he has over a decade of WordPress and online marketing expertise. His venture into the expansive universe of web development started in 2012, though his passion for personal projects took root much earlier. A practitioner of multiple web languages such as PHP, JavaScript, jQuery, CSS, and Python, Nathan has also deep-dived into SEO and possesses a keen eye for graphic design. Green Marketing, a venture close to Nathan's heart, stands testament to his entrepreneurial drive and commitment. Outside the digital domain, Nathan savors life's simpler pleasures. He cherishes traveling, often venturing off the beaten path, and has a knack for capturing the essence of a moment through photography and videography.

Read More
Download Seo Dictionary