First Link Priority

First Link Priority

First Link Priority Definition:

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First Link Priority is an SEO theory that suggests search engine algorithms, particularly Google's, only consider the first link to a specific page on your site when crawling a webpage. This means that if you have two links to the same page on a single webpage, the anchor text of the first link is what gets attributed in SEO value.

First Link Priority is an important SEO concept to understand, particularly when it comes to internal linking and site architecture. This guide delves into the essence of First Link Priority and its implications for your SEO strategy.

First Link Priority is a theory in the SEO world that asserts search engines like Google only consider the first link pointing to a specific page on a webpage. If two links on the same page point to the same URL, it’s the Anchor Text of the first link that the search engine takes into account.

Internal Linking Strategy

Understanding First Link Priority can guide your internal linking strategy. Prioritize key pages by linking to them first and with relevant anchor text.

Anchor Text Optimization

The first link to a page carries the weight of the anchor text, which can influence how search engines understand that page. It is therefore essential to use descriptive and relevant anchor text for your first links.

SEO Value Distribution

Knowing how search engines distribute SEO value across links can help in sculpting your site’s SEO strategy and enhancing your site architecture.

While First Link Priority is an important concept, maintaining high-quality, user-focused Content is paramount. To leverage First Link Priority:

  • Use relevant, descriptive anchor text for your first links.
  • Prioritize links to key pages earlier in your content or navigation.
  • Be mindful of the link hierarchy on each page.

First Link Priority QUOTE:

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"The theory of First Link Priority is a guide, not a rule. It influences our SEO practices, but user experience should always come first." - Unknown
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Article By: Nathan Ergang


Nathan Ergang, the web developer behind, he has over a decade of WordPress and online marketing expertise. His venture into the expansive universe of web development started in 2012, though his passion for personal projects took root much earlier. A practitioner of multiple web languages such as PHP, JavaScript, jQuery, CSS, and Python, Nathan has also deep-dived into SEO and possesses a keen eye for graphic design. Green Marketing, a venture close to Nathan's heart, stands testament to his entrepreneurial drive and commitment. Outside the digital domain, Nathan savors life's simpler pleasures. He cherishes traveling, often venturing off the beaten path, and has a knack for capturing the essence of a moment through photography and videography.

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First Link Priority

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